What We Do

As a boutique venture capital firm, Franchise Altitude provides the
capital and expertise needed to propel franchisors to new heights.

In the simplest terms, Franchise Altitude supports business owners in their endeavor to build a national brand. We strive to maximize your brand’s value from the very beginning.

Whether it’s helping your team navigate franchise documentation and structure brand fees or offering strategic insights, we’re here to ensure your profitability aligns seamlessly with your franchisee’s success.

We have a
foundational framework that
guides everything we do.

While flexible enough to adapt to your specific project’s needs,
the framework comprises three pillars.

Put Franchise Altitude’s expertise to work for your brand.

Put Franchise Altitude’s expertise to work for your brand.

“Scott Marr is an icon of the franchise industry. He always conducts himself with dignity and ease, and with growth in mind. He is an invaluable client, both for his loyalty and his deep knowledge of all things franchising.”
Evan Goldman
Founder of the The Franchise Firm

A Nationwide Network of
TOP-FLIGHT VENDORS

Business success hinges on a reliable network of vendors. Imagine having access to trusted partners for software, accounting, marketing, suppliers, and more – all while saving valuable time and money.

With Franchise Altitude, this advantage spans virtually every aspect of business and in every region in the United States. And your brand has access to it from Day One.

Your journey requires the proper support to professionalize your business to the next level
and cater to your franchisees’ needs. From capital to vendor partnerships, we’ll make the
introductions, offer valuable thought leadership, and set up your brand for success.

Make sure your brand gets the support it needs.

Strategic Support
from Entrance to Exit

Ever considered the impact of a robust leadership team on your business’s trajectory? You might not even realize you need one.

That’s where we step in – to help you assemble a leadership team that aligns with your brand’s growth cycle.

Whether you’re nurturing an emerging brand or scaling operations, we’re here to ensure you navigate each stage successfully.

This includes the lead-up to and execution of your exit strategy. Franchise Altitude believes that all parties make their money when they invest in a business, not when they exit.

Successful exits depend on how well partners have executed leading up to their departure. And that is where Franchise Altitude truly excels: Helping partners structure and implement business plans that maximize value.

Let’s put your growth cycle on the right track.

Committed Partners
for the Long Haul

Your entrepreneurial journey is unique, and so are your needs. We’re not just investors but committed partners for the long haul.

Our relationship with you spans beyond the initial investment, lasting three to seven years FLEXIBILITY BASED ON YOUR SCENARIO.

Recognizing that true entrepreneurs embark on various ventures, we offer patience and adaptability to tailor the right exit strategy for your situation.

Explore the possibilities with Franchise Altitude.